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Dr. William Bruce, a plastic and reconstructive surgeon based in Rochester, NY, practices with U of R Plastic Surgeons.

Loyola University of Chicago, Stritch School of Medicine is where Dr. Bruce went to medical school, graduating in 2018.

To book an appointment, call (585) 275-1000. Dr. Bruce's office is at 601 Elmwood Ave, Rochester, NY 14642. U of R Plastic Surgeons is a group — 20 clinicians are enrolled with Medicare under it. Dr. Bruce accepts Medicare assignment, which means he takes the Medicare-approved amount as full payment for covered services. Video (telehealth) appointments are listed as an option.

Hospital affiliations on file with Medicare: Strong Memorial Hospital and Highland Hospital.

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About Dr. Bruce's practice

Specialty
Plastic and reconstructive surgeon
Credentials
MD
Practice
U of R Plastic Surgeons
Address
601 Elmwood Ave, Rochester, NY 14642
Phone
(585) 275-1000
Medical school
Loyola University of Chicago, Stritch School of Medicine (2018)
Hospital affiliations
Strong Memorial Hospital, Highland Hospital
Medicare assignment
Accepts
Telehealth
Available
NPI number
1902398357

Medicare, Medicaid and hospitals

Medicare patients (2024)
18 people with traditional Medicare, average age 62
Procedures on Medicare Care Compare
  • Removal or shaving of skin growth 1–10 procedures
  • Removal of tissue 1–10 procedures
  • Melanoma (skin cancer) excision 1–10 procedures
  • Mastectomy 1–10 procedures
New York Medicaid
Enrolled fee-for-service provider since 2025. Medicaid managed-care plans keep their own networks, so check with your plan.
Hospital pages
Highland Hospital · Strong Memorial Hospital

Medicare figures cover people with traditional (fee-for-service) Medicare only; services billed for fewer than 11 patients are not published.

Comparing plastic surgeons? See 16 in Rochester or 17 across Greater Rochester.

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Frequently Asked Questions

With U of R Plastic Surgeons, at 601 Elmwood Ave, Rochester, NY 14642.

Call the office at (585) 275-1000.

Yes — Dr. Bruce accepts Medicare assignment, taking the Medicare-approved amount as full payment for covered services.

Strong Memorial Hospital and Highland Hospital.

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